Instructions

For this assignment, you need to first research and then compile a list of marketing objectives for your business. Each objective will need to meet the SMART requirements. Your assignment is to submit a list of 5-10 innovative marketing objectives. With each objective, provide an assessment of how each objective helps you to meet your overall business goals.

Minimum 2 pages or minimum 7 slides (not counting title and references)

Minimum 2 scholarly sources APA format

I will attach all necessary information to complete assignment to the chat log. Thanks!

From the lesson:

S – Specific

M – Measurable

A – Attainable

R – Relevant

T – Time Bound

In order to develop good marketing objectives, we need to get back to the basics of understanding how to write a good goal. There are several renditions of the following quote, but they all provide the same message; “A goal without a due date is all but a dream.” SMART goals are designed to force you into creating a goal that is Specific, Measurable, Attainable, Relevant, and Time-bound.
For example, let’s say that you want to run a marathon, which is 26.2 miles. This has been a dream of yours for quite some time. In order to make this dream a reality, you need to have some SMART goals in place. Your first goal may be to run 10 miles in the morning (specific) at a 10-minute pace (measurable and attainable) four weeks from today’s date (time bound). The goal is relevant as it is helping you reach your long-term goal of running a full marathon. Therefore, this would meet the criteria of a SMART goal.