Your task

You will select one client organisation from the choices announced in week two. Please note: the organisations were purposefully selected due to their unique attributes and the creative opportunities they present. You are not permitted to choose a client other than those introduced in week two.

Information is readily available from the Internet about these organisations and the social context in which operate. Once you have made your selection, this assessment makes provision for logical assumptions when addressing the criteria. As such, do not contact the organisations.

Suggested report headings and subheads as well as guidance on report components are available in the Study Guide for this unit.

This assessment task requires you to apply concepts and models discussed in learning materials. You will struggle to pass if you do not apply (and provide references for) these concepts and models. ‘Googling’ the terms below and guessing your way through is not an acceptable (or smart) approach to take – apply the industry-standard approaches discussed in the weekly notes, study guide and unit readings.

It is vitally important that you follow BOTH the instructions on this page and those contained in the study guide for weeks one to five – the study guide exists to guide you through the assessment.

You are encouraged to read widely and incorporate literature including academic material, online databases, the Internet, marketing media and market research data (secondary not primary). Reference all source material, i.e. information that has been quoted or paraphrased from a published document (this includes websites). A minimum of eight references is required.

While a promotional plan prepared for a client in the professional world may not include academic justification (as required for this academic assessment), a client or employer would still expect that if you sourced an idea from elsewhere, you would provide proper acknowledgement.