TASK

• The ____ element of the marketing mix is the amount the customer pays for the product.
• The practice of targeting very small market segments is called ____.
• In general, the creation of separate experiences for customers based on their behavior is called ____.
• A ____ is a small rectangular object on a Web page that displays a stationary or moving graphic and includes a hyperlink to the advertiser’s Web site.
• ____ is a technique that tests theories that CRM analysts have about relationships among elements of customer and sales data.
• In a CRM system, the multiple sources of information about customers, their preferences, and their behavior is entered into a large database called a ____.
• ____ is a service that permits the purchaser of a domain name to maintain a simple Web site (usually one page) so that the domain name remains in use.
• What are the four P’s of Marketing?
• Businesses use tactics called ____ to improve the value that the business provides to its customers?
• A ____ is a person with specific training or skills in tracking costs and the accomplishment of specific objectives in a project.
• What does the term 24/7 operation mean?
• What is the role of a Chief Information Officer?
• The total dollar amount of the goods and services that a company buys during a year is called its____?
• ____ is the intentional collection, classification, and dissemination of information about a company, its products, and its processes.
• _______ are those materials that become part of the finished product in a manufacturing process.
• The part of an industry value chain that precedes a particular strategic business unit is called that business unit’s ____.
• A____ occurs when a retailer loses sales because it does not have specific goods on its shelves that customers want to buy.
• ____ are very wealthy individuals, groups of wealthy individuals, or investment firms that look for small companies that are about to grow rapidly.
• Major investments in equipment, personnel, and other assets are called ____.
• An ____ is a company that offers startup companies a physical location with offices, accounting and legal assistance, computers, and Internet connections at a very low monthly cost.
• Some online stores include a feature that lets two shoppers browse the Web site together from different computers.
• The removal of an intermediary, such as a human agent, from a value chain is called disintermediation.
• This combination of information dissemination and a two-way contact channel is a key element on any successful electronic commerce.
• A key goal for the Web sites of many not-for-profit organizations is information dissemination.
• Putting the customer at the center of all site designs is called an sell-centric approach to Web site design.
• In sell, marketers try to group customers by variables such as social class, personality, or their approach to life.
• The total amount of money that a site spends, on average, to draw one visitor to the site is called the sells cost.
• Customers who return to the site one or more times after making their first purchases are called a frequent flyer.
• (True or False) ANSI does not set standards itself but maintains procedures for the development of national standards and it accredits committees that follow those procedures.
• When EFTs involve two banks, they are executed using an automated clearing house (ACH) system, which is a service that banks use to manage their accounts with each other.
• Nonrepudiation is the ability to establish that a particular transaction actually occurred.
• The United States government has been the coordinating body for standards in the United States since 1918.
• (True or False) RFIDs can be read much more quickly and with a higher degree of accuracy than bar codes.
• (True or False) The major issue that most companies must deal with in forming supply chain alliances is developing trust.
• (True or False) A passive RFID tag needs a power source.
• True or False. Companies can organize their strategic business unit activities using an industry value chain.
• The ultimate goal of supply chain management is not to achieve a higher-quality or lower-cost product at the end of the chain.
• (True or False): ROI techniques provide a quantitative expression of whether the benefits of a particular investment exceed their costs (including opportunity costs).
• Project management is a collection of formal techniques for planning and controlling the activities undertaken to achieve a specific goal.
• A post implementation audit is a formal review of a project after it is up and running.
• How to prevent Fraud in E-Commerce Web Site.Provide some of the ways / methods Fraud Prevention can happen.
• What is your proposal / opinion / thoughts on making Payment Acceptance in a typical E-Commerce Web Site in a way that customer feel comfortable and do not worry to share their Finance information?Remember what happened in Equifax.
• What is your opinion on how to optimize Cart and checkout buttons in a typical E-Commerce Web Site?Please describe it.
• How to make E-Commerce Web Site Navigation and Product Menu easy and User friendly.

A. capital

B. spend

C. sales

D. slope

A. Quota

B. Sales

C. Knowledge Management

D. Core Management

A. Items

B. Direct materials

C. Products

D. Commodities

A. industry chain

B. supply chain

C. cost chain

D. sales chain

A. out-of-stock

B. close-out

C. low stock

D. stockout

A. Investors

B. Managers

C. Venture capitalists

D. Project Managers

A. business

B. outsourcing

C. operations

D. capital projects/investments

A. Project Manager

B. incubator

C. post audit reviewer

D. Project Investor

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